Las Vegas businesses are successfully using Social Media applications today to stay connected with customers; promote their products, services, and brands; and to spread information, news, ideas, collaboration, and anything else that may be of interest regarding Sin City. To ensure Las Vegas venues’ messages reach their intended audience they have learned to apply several Social Media best practices that allow them to capture interest, market share, and promotion of their brand. Social Media best practices can be applied to many platforms such as blog sites, Twitter, Facebook, and other like examples. The following best Social Media practices were commonly used by Las Vegas casinos and resorts regarding their applications:
Have a strategy. Identify who the target audience is; what Social Media medium(s) will you use to communicate with them? and most importantly what is the end state (your vision) of and for your blog.
Have good sufficient content: What are you going to discuss in order to interest people to visit and respond to your site? Is your topic current and relevant? Will your subject be open ended? Will others want to talk about or comment on it? Many of these previous and like questions need to be considered when regarding the content and context of what will be blogged or commented on. Perhaps, the biggest questions you will have to ask yourself is will there be enough to write about (sustained duration)?
Tell a story. Use appropriate language and a creative writing style that the reader will understand and most importantly, keep him or her coming back for more. If promoting an idea, product, service, or brand, what will be the take away for the reader? Will it excite and get them ready for the “experience”? Most of all, be yourself. This simply means to have fun and be genuine. Your readers will be able to tell.
Use key words and Hashtags. A lot of topics get searched for on the internet and those topics consist of words. When writing, make every attempt to use key words that are likely to be used in search optimization. Ensure to use alternate (like) words and make sure they are “tagged” so that they can be found. Use Hashtags so others can find your message in a subject or theme.
Use pictures and videos. Always try and make use of visual and audio to enhance your reader beyond what he or she is comprehending in your comment. Videos and pictures are a great way to show them the “experience”. Take a look at the Wynn Casino and Resort Tour video, this is an excellent example. After watching, I can’t wait until my next visit.
Post routinely. Nobody wants to follow a blog or Twitter account that has minimal comments or irregular postings. Having a schedule and frequency will allow followers to return that can expect to see the new ideas or comments you have to share. If posting is time consuming, make use of posting tools that can assist such as Hootsuite. You can have your posts already written and schedule the date(s) you want them posted.
Respond to comments: It is always good etiquette to respond back. Why ask for or allow comments if you won’t take the time to answer them? Perhaps, more importantly why blog or Tweet if you don’t want a reaction by your reader(s)? Responding to a comment will not only get a dialog going it will draw others to you and expand your following. Simply put, no one wants to follow someone who does not have the courtesy and respect to take the time and communicate back.
What do you think the top three best practices should always be for Social Media?
Do you think it is appropriate to not respond to a good respectful comment?
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