Play Your Mobile Device for Free Las Vegas Comps and Discounts
Are you one of those adults that are fascinated with Las Vegas or are just curious about the many crazy stories that you heard about? Perhaps, you like to gamble, eat at fine dining, see live performers or just embody yourself in a crazy timeless atmosphere? Either way, Las Vegas has a lot to offer for people of all ages and walks of life. It is perhaps, the most entertaining and hippest city in the world.
If you are one of those individuals who like to stay connected with Las Vegas happenings and are lured to the entertainment of adult gaming and action, there is a social mobile game application that may interest you called myVEGAS Slots or myVEGAS Blackjack. These mobile applications allows the user to play an assortment of slot machines or Blackjack in which Loyalty Points are earned based on luck, skill, and time played. These points can be spent on cost saving discounts or free offers for amenities such as casino and resort rooms, meals, club entry, travel, retail shopping, and entertainment shows. According to myVEGAS, it has partnered with some of the biggest brand names in Las Vegas in order to bring its customers the most extensive collection of real world rewards ever offered in a social game. From what I have seen so far, it is impressive.
How myVEGAS Works
myVEGAS mobile applications operate rather simply. Once downloaded the user will receive play credits (chips) that allow him or her to earn loyalty points based on the size of bet regardless of winning or losing. One can chose slots or Blackjack to play. The application does allow for in-game purchases so the user can buy more chips; however, it is not necessary. If one uses up all of his or her free initial chips he or she may wait 24 hours (or buy more) and will receive another free chip deposit. The higher the Loyalty Points earned allows for a greater selection of redeemable perks.
The Benefits of myVEGAS for Las Vegas Partnered Venues
Perhaps, the biggest benefit of myVEGAS mobile applications is that it drives its users to the many named Las Vegas brand hotels, entertainment shows, dining establishments, casinos, shopping, and clubbing venues which it has partnered with. As the user earns his or her Loyalty Points, he or she will eventually check out the various perks being offered from these businesses; therefore, being exposed to advertisement. Furthermore, as perks are redeemed the user will receive exposure to the brand and hopefully (with a positive experience) will consider it on his or her next trip to Las Vegas. More importantly comment on his or her experience for others to read. Furthermore, should a user be intrigued by a perk (in general) he or she can visit the brand website. A benefit of some of the comps and perks is that it can save money on a trip, provides exposure to new brands, and can enhance the Las Vegas experience. If one is really lucky he or she may even get a free trip to Sin City.
In my opinion, this is an excellent Las Vegas venue partnership strategy for Play Studios (application developer). Play Studios not only earns revenue from in-game purchases, but also in the form of advertisement profits from its business partners. Play Studios is also making great use of Facebook and Twitter by keeping users and followers engaged as they comment on Las Vegas, new slot machine games, loyalty points, and drawings. As of today, there are over 3.2 million likes on Facebook and 24k followers on Twitter.
What do you like about myVEGAS?
Do you think this is a good way to drive customers to Las Vegas venues?
If you like this post please share it.
Simply Vegas 
Hi Cary,
Great post! I went ahead and downloaded the myVEGAS slots app to my phone to test it out. It really is a lot of fun, performs much like an actual slot machine, and there is an excellent use of branding. Each of the various slot games are tied to a particular casino in name and also with graphics, so it’s a great promotional tool for each of the casinos participating. It’s great for the consumer because of the rewards offered at all of the participating properties. It’s hard to tell how much time I would have to spend playing to make it worthwhile, however. And of course, you can buy more “chips” if you run out. All in all, I think it is a good way to drive customers to various Las Vegas venues by keeping the names of the establishments in front of you during each game. Using the app is free, and you only have to pay more if you so choose, so you’ve got nothing to lose!
Kelly
LikeLike
Hi Kelly, I’m glad you like the app. Have you had the chance to look at some of the rewards? I was impressed at what one can earn, but at the same time can only imagine how long it takes to earn those points. I also think one has to be careful how much he or she spends on the in game purchase. For example buying $100.00 worth of chips to earn enough points to get 50% off a buffet is not worth it. I was at Vegas this past summer and I saw a lot of advertisement for myVEGAS. I really think who ever came up with the idea did a great job.
LikeLike
Hi Cary. Another great blog post about one of my favorite places, Las Vegas. I totally agree with you that this is an excellent idea for Las Vegas to have apps like this because it gets people thinking about wanting to do some real gambling in Vegas. Also, it provides a platform for Vegas hotels and other businesses to advertise to potential visitors. Also, the social media component is perfect to attract the younger (21+ of course) who enjoy the combination of gambling, Las Vegas and social media. What improvements do you think can be made to the application so it attracts more users and consistent usage?
LikeLike
Hello Cary,
This is such a great idea and a smart partnership! I wonder if this app really does draw people to Vegas? Is it mostly local people that play the game, so that they can redeem points easier. The social media outlets, I think do really help with the popularity of the app. The Apps Facebook page has drummed up a lot of followers with over 3 million. This is definitely a smart way to build and maintain popularity of the APP/game.
LikeLike
Hi Adam, I think an improvement that could be made would be to offer drawings on Facebook or Twitter for free chips or just make purchasing them cheaper. One of my concerns is that like any habit it can become compulsive and I would hate to see people wasting money on trying to earn a reward that would have cost them less by paying for it directly. Another idea that would attract people is to offer other games besides slot machines. Poker would be fun and so would Craps, and Baccarat. Instead, offer (teach) users the best games to play with the lowest house edge in case they ever gamble for real money in Vegas. Just my thoughts.
LikeLike